Have you done the math?

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Have you done the math?

A strategy, by definition, is crafted towards a specific outcome or goal. If you’re not being intentional about the path you’re walking down, you may end up somewhere very different than you think. At the beginning of a growth stage, skipping the math to figure out where you’re headed means that founder-leaders sign themselves up for a “dream” business scenario that doesn’t at all match their dream lifestyle - either because they’ll make a lot less money than they plan to or they’ll be working a lot more hours than they’d like.

Founders either:

➜ Calculate the volume of services they could sell and forget to account for how much (or how little) revenue they actually generate per sale. Or,

➜ They get the revenue right and forget to factor in how much of their own time each of one those sales/clients takes.

Every now and then, I have a client who assumes they’re going to have to hustle at a breakneck pace and then we do the math to find that they’d actually generate more revenue than they need. Lucky for them, we’ve figured that out and planned to scale back before the exhaust themselves unnecessarily.

In any case, at the risk of overstating the obvious, the biggest benefit to working through this early on is that you can make adjustments! Usually this means changing the price point of an offering or optimizing a process to reduce your workload. But it can also mean changing the entire structure of a revenue stream or scrapping it all together. Honestly, the implications are almost endless and they’re all dependent on what you want out of your business and what your non-negotiables are.  

How to use this:

➜ Grab this “How good can it get?” calculator that I developed with a few years back with my first ever coaching client who was determined to answer the question “Just how good can this get?”.

It’s not only designed to help you calculate your gross earnings each month & year, it helps you understand how many hours you’re signing up to work each week and what average hourly rate you’re looking at.

Events & Free Stuff

Yoga 4 Clarity & Civic Action

On October 20th, join politics professor and yoga teacher Alex, as she leads you in this free 90-minute workshop. Use Hatha yoga and somatic movement to calm the nervous system, followed by a guided meditation to envision a brighter future for the U.S. You’ll gain tools to stay calm in tense conversations, bring hope to dark spaces, and explore how you can make your voice heard. Let’s move our bodies and take action for change! Be part of the movement toward a better future!

Social Impact Leader Mini-Conference

On October 24th, Plywood People will host the Social Impact Leader event to bring together passionate individuals dedicated to creating positive change in their communities. Whether you're a seasoned activist or just starting out on your journey, use this opportunity to network with like-minded individuals and be inspired. Yours truly will be facilitating.

Atlanta Solopreneurs Happy Hour

Join me and fellow Atlanta Solopreneurs for a Happy Hour on October 29th at Monday Night Garage. Atlanta Solopreneurs Co-op is a collective of local entrepreneurs, mainly in creative services, who come together to grow, collaborate and support each other. Learn more about us at atlantasolopreneurs.com This is a small, casual, introvert friendly event.

This cool thing I found

Tell us how you really feel

Got something you need to get off your chest? Screaming into the void lets you get send your realest thoughts off into the ether so you can move on with your day.

Second Screen

I already featured this one but people continue to love this ultra-portable second screen and ask for the link. It’s currently on sale for 88 bucks. Am I entering my influencer era????

Get into a Groove

Groove is a co-working app that I depend on to help me knock out my to-do lists. It offers structured one-hour co-working sessions with 1-3 other humans. Join a Groove whenever you’d like a burst of encouragement and accountability. Get a free trial here and be sure to add me to your orbit!

I’m Laura Green - a strategist helping growth minded founders do more of the work they dreamed of. My work focuses on using systems & strategies to find more impact and less friction. I love charts, good beer, nerdy nature books, and sneakers. When I’m not spinning up spreadsheets, you can find me gardening, hanging with my wonderfully wild kids, or sneaking in a nap. ✌️

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